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Should you use social media to promote your research?

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As social media such as Twitter, Blogs and YouTube become more popular is it worth considering whether these tools can help you in a more academic way to promote your research and develop a professional online persona?
 
I have gathered together a number of resources, both academic and personal where authors discuss what researchers are doing now and what might be helpful in the future. Why not browse through some of the literature to see what you could use?
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