Now you can now reset your own password. All you need to do is go to My Athens login screen (http://auth.athensams.net/my), and select login help located below the login box. You will need your username and the email you registered it against to hand.
If you have any further problems or questions, then contact your local administrator direct. Their contact details can be found by searching for your organisation in the search box provided on the My Athens login screen.
This applies to both Keele and NHS Athens accounts.